Considering the amount tennis inspired collection made by designer throughout the decades. Let’s take a look at one of tennis’ most essential elements – the polo shirt. Back in the 19th century, people were typically draped in ‘tennis whites’ during a match. These consisted of thick long-sleeved jersey shirts (similar to rugby shirts) and hefty flannel trousers. As you can probably guess, these weren’t exactly comfortable. The world of tennis was a stuffy, uncomfortable affair until 1926, when big man on court René “The Crocodile” Lacoste designed a short-sleeved, piqué cotton shirt. Not only was this a massively comfortable upgrade from the tennis clobber of yore, but it also looked pretty sharp – and it wasn’t long before it outgrew...
How can you tell when your Levis were made? Why have some Levis got big ‘E’s’ and small ‘e’s?’ Why do some have just the trademark logo and why are some orange? We’re going to take you through a simple guide on what tab colours means what, and how to differentiate even the smallest of differences on Levi’s tabs. What's with the Red Tab on Levis? When Levis patent expired in 1890, competitors such as Stronghold, Boss of the Road, Can't Bust ‘Em started manufacturing riveted denim jeans. From a distance the pocket stitching looked similar, they had a patch on the waistband and of course, they were all blue. Frustrated, the national sales manager of Levi’s, Chris Lucier, came up with...
Gen Z Are crazy for 2000s Teen Culture And Millennials Feel Old. Lanvin's ode to the MTV-era, Chanel's throwback accessories. Romanticising the early 00s has become a big post-pandemic mood! The fetishisation of bygone eras is actually deeply telling, a clue to our hopeful motions towards an unsure future. While it feels like we’re only just getting over the hangover of – yet another! – nineties renaissance, the cultural psyche has shifted focus, to the early 00s. Gen Z Tik-Tokers are longing after teen culture in the 2000s, making millennials feel like their youth was lightyears ago. Whether it is the Killers punk-rock anthems, overblown hairdos, scene kids, Motorola flip phones or the multicoloured neon visor shades worn by Kanye West in the Stronger video,...
80% of Black Friday purchases end up in landfill or are incinerated after one or zero uses. It’s not just the environment that's affected. Big discounts encourage one-time purchases over brand loyalty and train customers to wait for the next sale. It’s more sustainable for our planet as well as your brand to do something different. The origin of Black Friday deals It's become a big deal full of big deals. A lot of online businesses get excited about it because, on average, you can see three times the amount of traffic compared to a normal festive day -- Sales on Black Friday for some stores can be five times higher than a normal festive day. With such a big potential for sales,...
In march 2023 Levi Strauss & Co. turns 170 years old. It’s a milestone marked by the date, March 1853, when 24-year-old Levi Strauss arrived in San Francisco and founded his namesake business. For the first 90 years or so of the company’s history, the tagline “Since 1853” could be found on company letterhead and in catalogs. But sometime around World War II, the line was changed to “Since 1850.” What prompted this date change and why did it endure for almost five decades? How this happened is still a mystery. A timeline Once Levi established his dry goods wholesale business in San Francisco in 1853, he spent years building up his company by connecting with retailers across the American West and the...
