The future, remade. Our new products are made from our old products, which are designed from the start to be sent back when they are worn out. This is circular fashion. Resource Every year 100 billion new items of clothing are produced while a truck full of clothing is burned, or buried in a landfill every second. Slowing fast fashion down is a good first step, but slowing it down won't stop it. Yet when we take the waste material at the end, and make new products from it at the start, it changes everything. That's what we've done. Our products and packaging are made from natural materials, not plastic. And every product we make is designed to be sent back...
WHAT'S THE CONNECTION? The global demand for clothing is projected to rise by approximately 63% through 2030. The textile industry is responsible for polluting rivers and groundwater, as well as diverting enormous amounts of fresh water for irrigation purposes. Only 2.5% of our water resources are actually fresh water, and more than 40% of the planet’s population suffers from water scarcity. In other words, more than 840 million people still lack basic access to clean drinking water. According to the United Nations Environment Programme, “worldwide, it is estimated that industry is responsible for dumping 300–500 million tons of heavy metals, solvents, toxic sludge and other waste into waters each year.” 300–500 MILLION TONS OF CHEMICALS DUMPED EACH YEAR INTO WATERS...
