Vintage Diesel Stars Series Denim Jacket from the pioneering label founded by Renzo Rosso in 1978. The brand name was deliberately chosen for its universal pronunciation and alternative fashion positioning. After gaining complete control in 1985, Rosso cultivated an international design collective that created the revolutionary 'For Successful Living' campaign in 1991. The brand's evolution continued with Rosso acquiring majority stake in Maison Martin Margiela, partnering with L'Oréal for fragrance lines including Fuel For Life, and launching the premium Diesel Black Gold collection. In 2010, the brand appointed French publisher Bruno Collin as artistic director, reinforcing Diesel's commitment to innovation as it entered a new era of fashion influence.
