Vintage Usher & Mary J. Blige T-shirt, The Essence Festival, known as "the party with a purpose", is an annual music festival which started in 1995 as a one-time event to celebrate the 25th anniversary of Essence, a magazine aimed primarily towards African-American women. It became the largest African-American culture and music event in the United States. Locally referred to as the Essence Fest, it has been held in New Orleans, Louisiana since 1995 except in 2006, when it was held in Houston, Texas due to Hurricane Katrina's effect on New Orleans and 2020 when it was cancelled. The festival features artists simultaneously performing on a main stage as well as four standing-room only superlounge stages.