Vintage Tells It Like It Is T-shirt, The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist Graffoflarge with the brewery’s social platforms to create a witty social commentary in line with the brand’s West Midland roots.
Devised by Big Al’s Creative Emporium, the campaign is a daring attempt to increase the popularity of Banks’s Amber Ale and reassert a cultural identity for the traditional pint.
Banks’s has a proud Black Country heritage and is part of the Marston’s portfolio. They’ve been brewing high-quality traditional English Ales since 1875 but where in need of revitalisation to appeal to a younger audience of ale drinkers.