The Vintage Fred Perry Polo is a prime example of how the casual subculture in the 1970s incorporated designer clothing and fashion. Liverpool youth became known for their unique style, often sporting Tracksuit jackets, straight-leg jeans, and Adidas trainers. This trend gained even more popularity in the 1980s as a form of protesting the societal issues in the UK. Labels such as Lacoste, Ralph Lauren, Ellesse, Sergio Tacchini, Lois, Lotto, Pringle, Fred Perry, Burberry, and Aquascutum were once considered expensive, but quickly became widely desired by young men in their teens to late twenties, with retailers eagerly taking advantage of the high demand.
