Vintage Diesel Industri Jacket

Vintage Diesel Industri Jacket

Diesel is a well respected fashion brand nowadays.. from humble roots in molvena, a tiny town in the north-east of italy, diesel has evolved from an italian denim brand into a global lifestyle brand, not bad for a 35 year old business.

but why “diesel”? italy is renowned for its fashion designers – but this one sounds distinctly un-italian. the answer probably lies in the brand’s philosophy: a borderless globe and a singular visual language. from this philosophy has sprung the brand’s international success in selling clothing, eyewear, footwear and, obviously, underwear all over the world