It was in 1994 that COOGI took its place in urban culture, thanks precisely to Christopher George Latore Wallace aka Biggie Small aka Notorious B.I.G., who not only made it a garment that became emblematic of his style, but also quoted the brand in masterpieces such as “Big Poppa” and “One More Chance”, making COOGI gain unprecedented popularity. Carlo Colucci items are particularly popular with German rappers, in the Berlin music scene. Here, COLUCCI was included in a slightly different form in the title of the album Carlo Cokxxx Nutten by the Berlin gangsta rappers Bushido and Fler. The rapper Toni der Assi has also been a wearer of the brand for years and was one of the first rappers to promote it. The Berlin rapper Said dedicated a track to the brand (Carlo Colucci). The rapper Plusmacher, who also lives in Berlin, mentioned the brand in his song Brusthaare in 2015. The rapper Fler's album, released in 2019, is called Colucci.
