Vintage Black Sabbath T-Shirt, 00s Hard Rock respoduction. Black Sabbath have sold over 70 million records worldwide as of 2013, making them one of the most commercially successful heavy metal bands. Black Sabbath, together with Deep Purple and Led Zeppelin, have been referred to as the "unholy trinity of British hard rock and heavy metal in the early to mid-seventies". They were ranked by MTV as the "Greatest Metal Band of All Time" and placed second on VH1's "100 Greatest Artists of Hard Rock" list. Rolling Stone magazine ranked them number 85 on its "100 Greatest Artists of All Time" list. Black Sabbath were inducted into the UK Music Hall of Fame in 2005 and the Rock and Roll Hall of Fame in 2006. They have also won two Grammy Awards for Best Metal Performance, and in 2019, the band received a Grammy Lifetime Achievement Award.