Founded in 1965, the renowned brand United Colors of Benetton was established by siblings Luciano, Giuliana, Carlo, and Gilberto Benetton. The clothing worker Luciano had been selling sweaters made by Giuliana at home to stores in nearby Treviso since 1955, and the brand expanded when Carlo and Gilberto joined in 1965, opening their first factory. Not only is the clothing of top quality, but the unique way in which the Benettons sold their products has also made a significant impact. Benetton serves as a prime example for brands navigating the competitive global market and successfully marketing their products.
