Vintage Helly Hansen Polar Fleece Jacket. Polar fleece originated in Massachusetts in 1979 when Malden Mills and Patagonia developed Synchilla (synthetic chinchilla). It was a new, light, strong pile fabric meant to mimic, and in some ways surpass, wool. Malden Mills CEO Aaron Feuerstein intentionally declined to patent polar fleece, allowing the material to be produced cheaply and widely by many vendors, leading to the material's quick and wide acceptance. Malden Mills registered PolarFleece as a trademark with the United States Patent and Trademark Office on October 6, 1981.