As a leader in providing climbing gear since 1968, The North Face drew inspiration from Half Dome in Yosemite National Park for its logo. With its commitment to innovation and research, the brand continued to grow in popularity and in 1975, it introduced its revolutionary geodesic dome tent. Featuring flexible poles and designed for extreme conditions, this model marked a major moment in expedition equipment history. Fast forward to the 1980s, The North Face expanded its reach with extreme skiwear collections, staying true to its company slogan: ‘Never Stop Exploring’. Throughout the decade, the brand designed several iconic products, such as the Mountain Gore-Tex jacket and the Mountain Light jacket, and even had the opportunity to create custom clothing and equipment for the International Trans-Antarctica Expedition, a team of six who travelled over 3,700 miles in 220 days to raise awareness for global climate change. These specially made Gore-Tex jackets have become highly sought after The North Face pieces
