Fred Perry has been sported over decades by pop stars, football fans and ska-lovers.
Fred Perry, founded by champion British tennis player Fred Perry in 1952. Although founded as, and intended to be a brand of sporting clothes, the Fred Perry brand gained mass popularity in the 60s due to association with alternative UK culture, notably the mods. The brand's logo is a laurel wreath, which usually appears on the left breast of Fred Perry garments, stitched into the fabric. Fred Perry products are sold, and worn, around the world. The Fred Perry brand is still iconic, and remains popular, and fashionable. The brand has become a global symbol of alternative culture.
