Surfing has not only impacted the sports world but also fashion significantly. With changing times, surf fashion has evolved remarkably from functional beachwear to a global phenomenon.
The Polynesian Heritage Surfing finds its roots in Polynesian culture, where it was an integral part of life. The early surfers of Polynesia wore loincloths or tapa cloths, crafted from plant fibers which offered both practicality and protection. This simple, functional attire laid the foundation for surf fashion and its future growth.
The start of modern surfing's golden era was in the 1950s and 1960s, marked by Southern California's Beach Boys culture. Surfers adopted a relaxed style reflecting the carefree beach lifestyle. Hawaiian shirts, baggy shorts, and boardshorts symbolized the surfing community.
As surfing gained popularity, the sport experienced a radical shift in both style and technique. The 1970s and 1980s marked the emergence of progressive surfing movements, reflected in surf fashion. Surfers adopted vibrant colors, psychedelic patterns, and bold designs. The wetsuit advanced with enhanced materials and functionality, enabling surfers to handle colder waters and larger waves.
During the 1990s and early 2000s, Surf-inspired clothing gained significant popularity among surfers and fashion enthusiasts globally. The relaxed style showcased boardshorts, graphic tees, and tank tops, establishing surf culture's impact on the fashion industry.