In the world of vibrant, eye-catching knitwear, two names stand out: Coogi and Carlo Colucci. Both brands rose to prominence in different eras but shared a love for bold colors, intricate patterns, and luxurious textures. While often lumped together, Coogi and Carlo Colucci each have unique histories and signature elements that set them apart.

Coogi: The Australian Original

Coogi’s roots lie in Australia, established in 1969. The brand gained widespread recognition in the 1980s and 90s, particularly within hip-hop circles where its oversized, textured sweaters became status symbols. Notorious B.I.G. was a notable fan, further cementing Coogi’s iconic status.

• Coogi Style: Coogi sweaters are characterized by their distinctive use of texture. They often feature complex knitting patterns, cables, and a mix of yarns creating a chunky, tactile feel. Colors are typically bright and often used in striking combinations.

Carlo Colucci: European Flair

Carlo Colucci emerged in the 1970s amidst a trend for bold, eye-catching fashion. Based in Germany, the brand drew inspiration from Greek mythology, incorporating the image of Icarus in their logo. Carlo Colucci also found favor in the hip-hop scene, but its designs often leaned towards a more refined, European aesthetic.

• Carlo Colucci Style: Compared to Coogi, Carlo Colucci sweaters often have a smoother, more refined knit. While still colorful, the patterns tend to be less textured and can incorporate geometric designs.

Legacy and Collectability

Both Coogi and Carlo Colucci experienced a resurgence in recent years, driven by nostalgia and a renewed interest in vintage streetwear. Original pieces from the 80s and 90s, particularly Coogi sweaters, have become highly sought-after collectors’ items. Both brands continue to produce new garments, though their contemporary designs often differ from their iconic heritage pieces.