Vintage Roy Roger's Jeans. The Italian company Sevenbell has a rich history as they started in 1949 as the first blue jeans company in Italy. From the beginning the Roy Roger’s jeans have some unique details, like the original back pocket zip (patented since the 1950s) and the famous “money pocket” – the small front pocket for the small change. But also the brand triangle on the back pocket is a recognizable feature of the brand.
As the company developed every year by making better products the RR jeans became a more popular and cult garment during the sixties and seventies. They were worn by a lot of young people, students, fathers and sons.
All in all a great authentic pair of Vintage Jeans by Roy Roger’s!