Palace Skateboards (or Palace) is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Levent Tanju and his skate team, the Palace Wayward Boys Choir and Gareth Skewis. Palace focuses on skate wears with heavy 1990s and pop culture influences alongside VHS style clothing advertisements. The brand makes use of their skate team, using to promote their content and skate videos. Palace has flagship stores in London, New York, Los Angeles and Tokyo, which helps in maintaining the exclusivity that they have become known for. Palace launches new products every Friday morning, during their five seasonal periods: Spring, Summer, Autumn, Winter and Ultimo. The rising brand has gained popularity within the streetwear community for its uniqueness and limited availability.