Vintage The North Face Retro 96 Nuptse 700 Puffer Vest, Japan Exclusive. Despite being founded in North Beach, San Francisco, The North Face is named after the coldest and harshest side of mountains in the northern hemisphere. Now more than 50 years old, the brand has not only grown to become one of the most reputable manufacturers of adventure gear, but has also managed to break into the fashion markets. Today, The North Face coats may be found up mountains and on the high street, evidence of a truly universal and versatile brand.