Vintage Adidas 3 Stripe T-shirt

Vintage Adidas 3 Stripe T-shirt

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In 1952, following the 1952 Summer Olympics in Finland, Adidas acquired its signature three stripe branding from Karhu Sports, for two bottles of whiskey and the equivalent of €1,600. The Trefoil logo of Adidas, used as the main logo from 1972 through 1997; now used for the Adidas Originals brandline.

The Trefoil logo was designed in 1971 and launched in 1972, just in time for the 1972 Summer Olympics held in Munich. This logo lasted until 1997, when the company introduced the "three bars" logo (that had been designed by then Creative Director Peter Moore), initially used on the Equipment range of products. Designs for shoes registered in 1949 incorporated the three stripes along the side.