Vintage 80s AOP Chiemsee Surt T-shirt. Chiemsee began sponsoring surfing and snowboarding events in 1984, building a team of athletes and artists known as "Chiemsee & Friends." The brand gained prominence through high-profile sponsorships like the Pipe Masters in Hawaii and by supporting top athletes. In the late 1980s and early 1990s, Chiemsee became a cult favorite in the surfing and snowboarding communities, maintaining a selective retail strategy and promoting a distinctive lifestyle through glossy catalogs and its own magazine. This approach helped solidify its reputation among young, active consumers.
