Vintage 1996 Space Jam T-Shirt. 100% Cotton on a Warner Bros. Tag. Space Jam was the first film to be produced by Warner Bros. as a feature Animation and was released theatrically in the United States on November 15, 1996, by Warner Bros. under its Family Entertainment label. The film received mixed reviews from critics, who were divided over its premise of combining Jordan and his profession with the Looney Tunes characters, while the technical achievements of its intertwining of live-action and animation were praised. It was a box office success, grossing over $250 million worldwide to become the highest-grossing basketball film of all time and the tenth-highest-grossing film of 1996.