Vintage 00s G.U.R.U Cargopants. GURU is first and foremost the famous six-petal daisy born in Parma in 1999. Its history is now well established: born in the golden age of TV starlets, footballers, parties, gossip, music… in a world with high hopes for the second millennium. In 2006, GURU even entered the world of Formula 1 by becoming a sponsor of the Renault team, the same year the team won the world championship.
