The Arkansas Razorbacks football program represents the University of Arkansas. The Razorbacks compete in the Football Bowl Subdivision of the National Collegiate Athletic Association and the Western Division of the Southeastern Conference.
In the 1980s, the football team was now coached by former Razorback All-American Ken Hatfield (1984-1989), and established itself as a powerful running team. The Razorbacks challenged for the SWC title each year, winning the conference championship in 1988 and 1989, and went to the Cotton Bowl Classic twice. Hatfield's teams established excellent regular-season records, but had difficulty winning bowl games, finishing 1-5 in bowls under Hatfield